Series pitch · October 2026
A Philamedia docu-series

american cheese

Who's laughing now?

Cheese in the Americas has been something of a joke to the rest of the world… until last year, when American Emilia D'Albero was crowned the world's best cheesemonger. In American Cheese, Emilia hits the road with fiancé and fellow champion Tommy Amorim to show the world that cheesemakers from this hemisphere mean business.

AMERICA'S LEADER IN DAIRY ✦ AMERICA'S CHAMPIONS OF CHEESE ✦ CHOBANI × E + T

The Story

What we'd make, and who it follows.

The angle

America was overlooked. Now, all eyes are on us.

Emilia in her chef's whites, biting her Mondial du Fromage gold medal
World championMondial du Fromage, Tours, France, 2025
Teach the world.Show what American makers are really doing.
Grow the market.New fans at home. New buyers abroad.
Bring home the pride.For the people who carry this industry.
Emilia and Tommy taking a selfie in an alpine pasture with cows behind them
Emilia + TommyAlpine pasture, Switzerland
The hosts

Two champions. One road trip.

2025 World Champion Cheesemonger

Emilia D'Albero

First American to win the Mondial du Fromage.

“Americans have traditionally been the underdogs in the international cheese community.”

Emilia, on NPR's All Things Considered
2021 Cheesemonger Invitational Champion

Tommy Amorim

Beat Emilia by four points the year they met. Now he's marrying her.

See their travelsShow less
The lineage

Outsiders keep breaking through. That's the story people root for.

1994

La Colombe

Two coffee obsessives bet a cheesesteak town on serious coffee.

2005

Chobani

A shuttered Kraft plant in upstate New York, reborn as Chobani.

2025

Emilia + Tommy

Two American mongers win over Europe's judges.

The dairy farmer vision

It starts on the farm, before sunrise.

Farmers, milkers, haulers and plant crews, on screen as themselves.

Brown cows grazing in an alpine meadow below jagged mountains
Meet the herd firstAlpine pasture

A day in American dairy

In every episode, we follow the milk
Hands milking a cow into a bucket4:30 AMThe milkerFirst milking of the day. Holidays included.
View through a windshield down an open highway7:00 AMThe haulerFarm to plant, one tanker at a time.
A farmer laughing as a cow nuzzles him11:00 AMThe farmerFeed, weather, the next generation.
Two cheesemakers straining curds3:00 PMThe plant crewMilk becomes yogurt and cheese.
Cheesemakers turning wheels in an aging cellarMidnightThe affineurTurning wheels in the dark.
The show

High brow. Low brow. Same table.

Plate I
High brow
  • Aging caves and the affineurs who tend them
  • World championships judged on a knife's edge
  • The science of milk, rind and time
Now serving
Low brow
  • A cheese rave in a packed concert hall
  • Curd-eating contests and cow parades
  • Truck-stop breakfast on the 4 a.m. milk run

Smart, not precious. Funny, not a joke. Beautiful, without losing the people.

On the slate

Season one: North America.

Eight sample episodes, Oaxaca to Quebec. Tap one to read it.

Episode 01 / 08Philadelphia → Lancaster, PA

Home Turf

The Italian Market, a 4 a.m. Lancaster County milk run, and Lancaster City, nicknamed America's refugee capital.

High
Herd genetics and milk pricing
Low
Provolone atop a greased pole
See the full breakdown below ↓
Example episode breakdown

Home Turf (Already in development)

Cheesesteaks with Cooper DeJean. A cheese vending machine in Kensington, Philadelphia. Stone caves in Chester County. Then a Michelin-starred dinner, with a cheese course from the city's most inventive maker.

Who we've contactedCooper SharpCooper DeJeanAngelo's PizzeriaPerrystead Dairy1-900-Ice-CreamThe Farm at Doe RunBirchrun Hills FarmProvenance
Cooper DeJean, mid-bite
Cooper DeJean, mid-bite
01

Angelo's Pizzeria

South Philly

Cheesesteaks with Eagles star Cooper DeJean and Cooper Sharp, Philly's own melty American cheese, made here since 1918.

Yoav + crew
Yoav + crew
02

Perrystead Dairy

Kensington

Israeli-born Yoav Perry makes cheese in a shipping container and sells it 24/7 from Philly's first cheese vending machine. Kensington is more than its headlines.

the walk-in
the walk-in
03

1-900-Ice-Cream

Fishtown

Wild flavors, long lines, zero pretension. Low brow, done perfectly.

the calves
the calves
04

The Farm at Doe Run

Chester County

St. Malachi, aged in stone caves, tied for second Best of Show at the 2016 American Cheese Society awards.

A scene from 08 · The tableProvenance, Society HillA Michelin-starred dinner, a cheese course from Kensington.
G. Cravero Parmigiano Reggiano seal
Le Garage happy hour
Le Garage happy hour
05

Birchrun Hills Farm

Chester Springs

A dairy since 1981 and a World Cheese Awards silver medalist. Emilia and Tommy join Sue Miller and her family for a happy hour and picnic on the farm, with neighbors and produce from nearby farms.

Hamdi + Gov. Shapiro
Hamdi + Gov. Shapiro
06

Chobani's new plant

Lehigh Valley

Where Chobani is breaking ground: the future of Pennsylvania dairy, in person.

Market Day Canelé
Market Day Canelé
07

Headhouse Farmers Market

Society Hill

Canelés from Market Day Canelé, a stop at the Birchrun Hills stand, and a bottle of wine for the dinner ahead.

Abigail plating
Abigail plating
08

Provenance

Society Hill

Dinner with pastry chef Abigail at one of Philadelphia's first Michelin-starred restaurants: a cheese course built on Yoav's Madcap, and a cheesecake made with it.

Read the episode outlineShow less

Emilia and Tommy start at Angelo's with Cooper DeJean, arguing over cheesesteaks, accessible food and the best version of the melty American cheese everyone loves. Bellies full, they head to Perrystead Dairy in Kensington, a neighborhood long known for crime and the opioid crisis, and home to remarkable families and businesses. Then out to Chester County: The Farm at Doe Run and Birchrun Hills Farm, makers winning international recognition. A stop at 1-900-Ice-Cream, a look at the ground Chobani is breaking in the Lehigh Valley, and a run through Headhouse Farmers Market for canelés, wine and cider. It ends at Provenance, sharing a meal with Abigail and Yoav. They take notes the whole way.

From the road

They already live this way.

This isn't a PR stunt or a moment made for TV. Emilia and Tommy spend their year on the road, at cheese festivals, competitions and fancy food shows around the world. Now they're bringing an audience along for the ride.

Emilia and a friend posing with a curious cow in front of mountains
New friendAlpine pasture
Marquee-light letters spelling Wisconsin Cheese Ball at night
Cheese BallWisconsin
Tommy at his Cheesemonger Invitational Masters table covered in cheese
Tommy at CMI MastersCheesemonger Invitational
A packed hall of people at a cheese fair under concrete arches
Packed houseCheese fair
Emilia beside a wooden sign reading Live Laugh Eat Cheese
Words to live byOn the road
Two cheesemakers handling a wheel in an aging cellar
The cellarAging room

The Business

Why it works for Chobani.

For Chobani's sales team

What sales gets.

Ambassadors in rooms Chobani hasn't reached.

Emilia and Tommy are respected names across the specialty cheese world, at home and abroad, including markets where Chobani isn't on shelves yet. Sponsor the show, and they represent Chobani everywhere they go.

Emilia and Tommy on stage at a cheese event
Keynote stagesFestivals and industry events worldwide. Chobani on stage with them.
Tommy at his Cheesemonger Invitational Masters table
Convention boothsFancy food shows and trade conventions. Chobani in the booth.
A packed hall at a cheese fair
Watch partiesPremieres with fans, makers and buyers. Chobani as host.
See the sales toolkitShow less
Regional farm storiesTurn a Pennsylvania farm episode into Northeast sampling and in-store storytelling.
Retailer exclusivesBonus cuts, recipes and host visits competitors can't offer.
College + foodserviceWatch parties, tastings and host appearances on campus.
Content with a long shelf lifeShorts, farmer profiles, recipes and social, long after air.
Why Chobani

Three reasons the fit is natural.

01

Chobani already backs American dairy. We'll put it on screen.

“Dairy farms are the backbone of the communities we call home.”

Hamdi Ulukaya, launching Milk Matters, 2019
Who we'll work with
  • State dairy councilsFarm introductions in every state we visit.
  • UnionsThe people who milk, haul and process, in their own words.
  • Co-ops + farm groupsFarmer-owned groups who know every barn.
  • Universities + extensionDairy science and the next generation of farmers.
02

Dangerous Grounds developed the template.

Brandon designed every episode with La Colombe's leadership and sales team, around three questions:

  1. Which stories?What the brand wanted the world to know.
  2. Which partners?Who it wanted to work with next. (Hello, Chobani.)
  3. Which farmers?The people behind the product, worth celebrating.

American Cheese works the same way, with Chobani at the table.

Friends around a bonfire at night
Step 1Watch somethingA farm, maker or tradition people care about.
A farmer with a cow
Step 2Discover someoneThe farmer, the maker, the family behind it.
Cheese being grated
Step 3Taste somethingSampling, host visits, pairings, campus tastings.
Hands pulling apart cheesy flatbread
Step 4Go find itRegional retail, shoppable recipes, store events.
03

The two ticking clocks.

Clock one · the title
2025 → 2027

Emilia holds the world title until the next Mondial du Fromage.

Clock two · Allentown
$1.2B

Chobani's first Pennsylvania plant. Production starts in 2027.

3B+ lbsPA milk a year, about 30% of the state's supply
900full-time jobs
Why Philamedia

Three reasons we're the right partners.

01

We work well with brands. Including La Colombe.

  • Brandon GulishEmmy Award-winning director, writer and producer. Directed and co-executive produced Dangerous Grounds and Uncommon Grounds for Travel Channel with La Colombe's Todd Carmichael.
  • Beau RosarioLead editor of Michelob ULTRA's Cannes Lions-winning Run Back the Miracle.
  • Clint RosarioExecutive producer of content for Penn Medicine, Red Bull and other national brands.
Todd Carmichael and Hamdi Ulukaya talking over dinner on a terrace in Turkey
Todd + Hamdi, Turkey
Dangerous Grounds, Travel Channel. La Colombe is now part of Chobani.
02

We know how to marry
with projects.

Foot LockerAdobeTitleistPenn MedicineeBayOlympic ringsPumaRed BullMichelob ULTRA2× Cannes Lions 2026 Bronze winnerOfficial Selection, Palm Springs International ShortFest 2023The Telly AwardsWinner, Topanga Film Festival 2023Official Selection, Portland Film Festival 2022Official Selection, New Hampshire Film Festival 2022Musicbed Challenge 2024 finalistGold Cuppie winner 2026
Philamedia
03

We know the buyers.

Our team's series have aired on National Geographic, Disney+, Travel Channel, Food Network and FOX, filmed in 45+ countries. These are the rooms we'd take American Cheese into.

  • National Geographic
  • Disney+
  • CNN
  • Food Network
  • Max
  • Travel Channel
  • FOX
  • +Travel + food streamers, cable buyers, international + digital
The opportunity

Follow the cheese. Fund season one.

  1. Chobani alignmentFounding partner
  2. Pilot episodeEmilia + Tommy tackle the Pennsylvania episode
  3. BuyersStreamers, networks, digital
  4. ProductionSeason one on the road
  5. ActivationRetail, campus, farm events
The Cheddar
~$500KFunds season one

Founding content + commerce partnerThis money makes Season One of American Cheese: eight episodes across North America with Emilia + Tommy. Chobani backs the underdogs early and leads the story of American dairy.

Season one: North America. Then Italy, Switzerland, Australia. Emilia + Tommy become the franchise.